A fashion magazine labelled Rohtas as the ‘Coco Chanel’ of Pakistan – indeed the innovation and transformation triggered by Rohtas’s entry into the fashion industry justifies the comparison. With a design philosophy rooted in constant change, improvement and originality, the designer has already become a force to be reckoned with.
One of the brightest fashion stars of the industry, he remains committed to bringing the very best to her customers without fail. he says, “I have been given tremendous love by everybody but my vision goes far beyond that. I regard myself as an entrepreneur as someone who’s artistic ability can be portrayed in everything that I do. Fashion is a medium that can speak volumes, bridge the gap between cultures, allows human expression like nothing else can. I am lucky enough to be in love with my work, and I intend to use that privilege to the fullest”. The designer admits that amongst all of her muses, her family remains the most important.
Waqas Rajpoot • CEO Founder